The launch of Nescafé’s new coffee machine Dolce Gusto started during Oslo Fashion Week, where the machine was exhibited and presented by models. People gathered around for tastings and/or to greet the models. This led to coverage in a lot of magazines, newspapers and TV.
The launch at Oslo Fashion Week was followed by a large press event at The Mini Bottle Gallery in Oslo, participation in Matstreif and a blog event where it was arranged a cake baking contest with the famous Norwegian confectioner, Pascal, as a judge.
The Dolce Gusto machines were also placed in all the major bridal salons in Oslo, so prospective brides and their entourage could relax with a hot cup of coffee during the fitting.
The goal was to widely reach out to the public and make people notice Dolce Gusto, and we reached our goal!