DOLCE GUSTO

The launch of Nescafé’s new coffee machine Dolce Gusto started during Oslo Fashion Week, where the machine was exhibited and presented by models. People gathered around for tastings and/or to greet the models. This led to coverage in a lot of magazines, newspapers and TV.

The launch at Oslo Fashion Week was followed by a large press event at The Mini Bottle Gallery in Oslo, participation in Matstreif and a blog event where it was arranged a cake baking contest with the famous Norwegian confectioner, Pascal, as a judge.

The Dolce Gusto machines were also placed in all the major bridal salons in Oslo, so prospective brides and their entourage could relax with a hot cup of coffee during the fitting.
The goal was to widely reach out to the public and make people notice Dolce Gusto, and we reached our goal!